Introducing Dominic Lord. Known to the blogesphere as A$AP Dom or even @LordOverUs is a former member of the A$AP Mob. This 19 year old Harlem native came into the light baring the mark of the A$AP beast as the designer of the group (the mind behind the A$AP x Black Scale collab) has since distance himself from the brand. It doesn’t seem that “beef” was a deciding factor but rather to create a name for himself and to build his own empire as a songwriter and producer.With his first single produced by Scottish producer Hudson Mohawke and directed by Aram Bedrossian he’s off to the races with one hell of a head start. There’s talks of label bidding wars for this youngin’ before ever releasing a song and after listening to this single and the visuals behind it, I wouldn’t say it’s all hype. Just take some time to actually enjoy this visual mind interrogation that is “Pierce“. I have to be honest, having models in your first video sporting Riccardo dress is enough to grab my undivided attention.